Natural Hair Mag

Diva Takes Flight: First Natural Hair Care Vending Machine

Diva Takes Flight: First Natural Hair Care Vending Machine

In 2017 Diva By Cindy hair care products opened the first natural hair care kiosk
in the Baltimore/Washington International airport. In 2019, they revolutionized the industry by
launching BWI’s first natural hair automated vending machine, affirming their place in the
modernization of the beauty industry.

Diva By Cindy is a natural and alcohol free hair care brand with extreme
detangling abilities. Founder and former RN Cindy Tawiah was inspired to make nail polish and
lipstick by a Chemistry teacher in Ghana, West Africa. Parental pressure led her to pursue a
career in the medical field for 13 years. In 2004 Tawiah opened her first salon and later
developed the brand in 2007.

BWI and Airmall have given small minority businesses such as Tawiah’s, an
opportunity to showcase their products and/or services. Diva By Cindy is looking forward to
expanding their brand beyond its current borders and wishes to continue offering franchise
opportunities for women. It is currently available at Giant, Giant Eagle, Tops, and,, and in automated vending machines at Arundel Mills Mall, BWI, and is soon
to be launching in Sally Beauty Supply in January of 2020. Cindy Tawiah has been featured on
the Tom Joyner Morning Show, Baltimore’s WMAR-TV, and Fox 45, and Essence Magazine.

The Diva Project, launched in 2004, is the philanthropic arm of Diva by Cindy
hair care system. The Diva Project aims to heal, restore, and transform women affected by
domestic violence by giving them a day of beauty and healing. A percentage of the product’s
proceeds go toward supporting homeless women and victims of domestic violence. There are six
guiding principles that guide both Diva by Cindy and The Diva Project. They are: prayer,
passion, perseverance, persistence, presence and positivity. This is all chronicled in her book:
Metamorphosis: Finding Your Purpose, Finding Your Passion, Finding U. The six principles not
only guide her products and inspire her philanthropy but also her life. This feel good do good
hair care brand is taking off and changing the world “one diva at a time!”

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